Professional SEO companies like Argon Marketing can help clients strengthen website visibility and increase customer conversions through the online sales channel. A knowledgeable SEO firm can rank your website higher in search engines and generate free visitors for your business.
The most visually captivating homepage on the web can still rank low in search results if search engines have no way of distinguishing it among the hundreds of millions of other sites on the web. Online users often assume that the companies worthy of their business will always appear at the top of the page, and many won’t even bother to voyage beyond the first page of results. For this reason, good search results directly affect business revenue.
Argon Marketing’s premier online web service, known as Search Engine Optimization (SEO), improves search visibility for your company among competitors, both locally, and globally. We accomplish this through well-produced, and strategically posted web content that guides search engines to small business’ websites. Argon Marketing’s SEO generates web content about your business that search engines can easily locate and understand. We then find creative ways of duplicating this content to improve your company’s visibility to search engines, which in turn, improves your company’s visibility to potential clients online.
SEO achieves its objective by broadening the range of promotional content that exists across the internet. This web content is then presented in widely accessible formatting; for example, by using HTML scripts, and making web addresses for your various pages that use keywords that are relevant to your business or product. This increases your company website’s visibility to search engines both topically, and technically. It’s an artful and well-rounded manipulation tactic that turns your company’s website into a favorite among search engines, so that your company’s service will be offered to online customers before your competitors’.
Building a professional website is only the first step in creating a powerful online presence. This website must be promoted before it can promote your business, otherwise, the work that went into building it will have been for nothing. Argon Marketing’s well-developed promotional strategy guides its small business clients through every step of the online marketing process, and improves online customer outreach. Search Engine Optimization is a key component to this process. Argon Marketing has perfected its method for SEO, and SEO will perfect your company’s method for online marketing.
Current SEO techniques involve a combination of on-site optimization, off-site optimization, relationship management, and social media. Argon Marketing performs both local SEO and global SEO for small business and corporate clients:
Local Search Engine Optimization
Local SEO focuses on achieving targeted search engine results for queries performed with local intent. Modern search engines use sophisticated IP tracking and geo-location to provide different results depending on user location.
A search engine user in Kapolei will receive different results for the query “thai restaurant” than the searcher in Kaimuki. Similarly, users looking for “Kaneohe thai restaurant” will often get unique results from the searcher in Kaneohe simply inputting “thai restaurant”
Before your business can attract more customers through online marketing channels, you must first understand how search engine users are finding information about your company.
Argon Marketing delivers customers to your business by fully integrating your offline presence with your local search engine results. Professional SEO companies like Argon Marketing, can ensure that every potential customer finds your business rather than your competitor.
Global Search Engine Optimization
Global Search Engine Optimization involves maximizing the total number of search engine users who flow to your website and social media presence. Rather than the laser-targeting of local SEO, with global SEO your company is competing against sites across the entire world.
For small businesses, a competent global SEO strategy focuses on long-tail search results rather than on ultra-competitive search terms. A small, local retailer will not have the budget or operating capacity to compete for terms like “unique Christmas gift”. However, even the smallest company could potentially rank for long-tail searches such as “unique, hand-made Christmas gift for kama’aina who moved to the mainland”.
For larger corporate clients, Argon Marketing can provide an order-of-magnitude increase in your online ROI. By analyzing your complete online marketing results, our professional SEO staff can identify search terms that lead to higher conversions and improved website interaction. Stronger corporate brands can, with the help of Argon Marketing, compete for the most desirable keyword search terms on the internet.
All Search Engine Optimization services begin with an SEO analysis of your website’s current search engine visibility. Even the best performing sites have room for improvement and a comprehensive analysis will produce elements subject to a quick return on marketing dollars invested.
An Argon Marketing SEO analysis is distinct from our basic website audit services. In a site audit we will focus on technical issues like HTML5 Compliance and server architecture. In an SEO analysis, our team will compare your website against your online competition for thousands of search terms.
Our team is familiar with the balance between an affordable SEO package and achieving the best possible result for every competitive search term. With our experience we can maximize your marketing ROI by focusing on only the search phrases which provide the biggest benefit for your investment.
* Availability of our website technical audit is dependent upon receiving full administrative access to your company website.
** The level of competition for key phrases is determined based on a proprietary formula. Upon consultation with an Argon Marketing Account Executive, you will receive a free, detailed report regarding the your SEO potential for specific key phrases.
*** Busy business owners who prefer to skip in-person or phone meetings can review all SEO reports through our online system and receive support via email. We can also arrange meetings through Skype or Google Hangouts as requested.
How To Get Started With SEO
Argon Marketing SEO services are customized to every client. To schedule a live, in-person consultation complete free of charge, please contact us at 808-725-9389.