There are a limited number of ways a small company can market itself offline: billboards, business cards, word of mouth, vehicle ads, and flyers are common tactics for small businesses. Larger companies with increased offline marketing budgets can incorporate TV ads, radio, film product placement, and a plethora of specialty advertising including helicopters, sports sponsorship, or even moving blimps. Since large conglomerates have a huge advantage when it comes to offline marketing spending, small and mid-size businesses struggle to compete for attention offline. For Hawaii-based businesses, competing with huge national chains on TV and radio is a losing proposition. A global company spends more in offline marketing in one day than the average Hawaii small business spends in several years.
The same is not true when it comes to online marketing. Even the smallest, sole proprietorship can afford a website and social media marketing. A larger marketing budget certainly helps companies compete online, but even small entities can achieve success with intelligent internet marketing.
Bearing this in mind, internet marketing is no longer a choice for local companies that want to compete in the modern marketplace.
Hawaii Search Engine Optimization
In addition to marketing on the ground, any respectable small business must also have a web marketing campaign. In particular, every company can benefit from increasing the number of visitors who find a website through search engines. This process, called search engine optimization, increases the probability that internet searchers will find a company website. SEO also includes improvement of a website technical factors as well as consistent updating of company information. Hawaii search engine optimization is actually more important for kama`aina companies than for their mainland competitors. Local businesses are more likely to retain the loyalty of local customers. Thus each new visitor to the website of a Hawaii small business is worth even more than a marginal visitor to the website of a huge national chain.
How Search Engine Optimization Helps Hawaii Businesses
So what exactly is SEO, and why does it matter? The answer is simple: search engines need a reason to care about your website. Even if your site is sleek, shiny, and aesthetically pleasing, search engines rely on unseen technical factors as well as visitor engagement to determine a search ranking. The way search engines determine how to rank sites is quite complicated, but in the simplest of terms, they make a connection between the words put into a search bar and available internet content.
Search engines quickly filter millions of sites with relevant information to deliver the ten sites that are the most useful to a searcher. This means that a company with obscure, thin, or irrelevant web content has no chance of competing. Even worse, a company with terrific content on a poorly-designed website is non-existent to searchers. Hundreds, if not thousands, or businesses are theoretically competing for every search on the internet. A Hawaii business with no search engine optimization campaign has little chance of competing online. Search engine optimization can help even small Hawaii businesses be visible online.
Getting Started With Hawaii Search Engine Optimization
Building a professional website where customers can learn more about the business and its products is the first layer of this campaign. But a functioning website is just the first step. Even great content on a great website must then be validated by a second layer, the process of search engine optimization. SEO markets your website online, which attracts additional visitors who become lifelong customers. In essence, SEO is online marketing for your online marketing; a form of online meta-marketing.
If your company is the needle, than your millions of competitors represent the haystack. On the web, the best way to find a needle in the haystack, is to own more needles, and to make them bigger, shinier, and as distinct from the hay as possible. Search engines take pride in delivering the best website to their users. If your site is better than your competition, Google and Bing will provide your site to thousands of searchers.
This is why SEO matters. Without SEO, you have spent time and money building a pretty site that nobody ever visits and no one can ever find. The easiest way for a business owner to get started with SEO is to contact a Hawaii search engine optimization company like Argon Marketing. Every company, from the smallest shave ice stand to the largest local bank can benefit from having more visitors to a company website. A professional SEO firm like Argon Marketing can help your business achieve results.