Website Copywriting

Website Copywriting

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Argon Marketing offers professional website copywriting that clicks with your visitors. Our scalable copywriting solutions can save you money by providing tailored content on demand.

Writing For the Internet

Long-form feature writing is great for offline marketing brochures. Writing for the internet is different. Your website copy should provide useful, relevant information to your visitors without the fluff of a sales pitch. The ideal website copy anticipates your users’ questions and converts visitors into customers.

Your website visitors represent potential revenue. Whether you rely on organic SEO or PPC advertising for website traffic, every visitor who clicks away from your website is a lost sale. Our writers convey your unique selling proposition to your visitors and turn them into repeat revenue for your business.

Argon Marketing provides copy that is optimized for conversion.

Scalable Website Copy

Whether your business needs one site update a year or one blog post an hour, the professional website copywriters at Argon Marketing can create a content solution customized to your online presence. By relying on our scalable solutions you can fit your content requirements into your budget.

Rather than focusing on expensive employees or time-consuming freelancers, you can outsource the development of website copy to the professional team at Argon Marketing.

Argon Marketing provides professional website copywriting that scales with your business.

Our Process of Website Copywriting

Our professional copywriters begin with a simple premise: all website visitors are potential customers. With simple text, a good writer can turn interested browsers into profits for your business.

We start all of our website copywriting contracts with an analysis of your business and your online presence. Visitors to your website are already interested in your business. The right copy keeps them on your site and away from your competition.

The Argon Marketing team will start by analyzing your industry and your business. Next, we research critical search phrases and compile a list of potential long-tail content topics. Then, we propose a content schedule with detailed listing of topics and placement. After receiving your approval, we can have the first custom content on your site within 24-hours. Larger packages include more detailed analysis of your competition as well as professional photography and videography for use in our content.

All of Argon Marketing standard web copy packages are designed to provide a consistent supply of high quality content directly onto your web properties. For clients with any content management system on their website, the Argon Marketing team will create, edit, and publish content without any time required from your staff.

Clients with less sophisticated websites should consider combining our copywriting services with our website development packages for complete integration. Clients who have a basic website — and who do not want to utilize our web development services — will receive formatted, HTML-compliant content delivered through our online system. These clients are responsible for placing the content onto their web properties.

Website Copywriting Pricing

Argon Marketing offers three standard pricing templates for Website Copywriting services.

The Bronze Website Copywriting package is best suited for a firm which currently has a static website. Websites with consistent updates rank higher in search engine algorithms. Even a minimum level of topical content can improve your online presence and present a more professional image. Our Bronze package is ideal for a business looking to experiment with online marketing at an affordable entry point.

The Silver Website Copywriting package is best suited for a firm interested in building towards a valuable online presence. Once your base website content is in place, a twice-weekly update schedule is a great way to exploit non-competitive long-tail terms and generate a valuable supply of unique content. Companies that invest marketing dollars in website content see a return on investment far greater than available from traditional offline media sources. For a comparable price you could receive a 30-second radio spot that will run a single time on a single station or you could invest in quality website content that will be a permanent foundation attracting website visitors for years to come.

The Gold Website Copywriting package is best suited for a firm looking for a 5-day-per-week content update schedule. Whether on a company blog or as part of an integrated online presence, daily content provides a strong signal of stability to prospective customers. A frequently-updated website shows a commitment to customer communication and a willingness to engage with potential clients. Argon Marketing can provide high-quality, customized content delivered directly to your website for less than the cost of a part-time employee.


  • Web Copy Service Level

  • Upfront PriceUpfront Price
  • Monthly PriceMonthly Price
  • Local Account ExecutiveLocal Account Executive
  • 24/7 Support Phone Number24/7 Support Phone Number
  • Industry Data AnalysisIndustry Data Analysis
  • Keyphrase TargetingKeyphrase Targeting
  • Longtail TargetingLongtail Targeting
  • Client Website AnalysisClient Website Analysis
  • Competitors' Website AnalysisCompetitors' Website Analysis
  • Google Front Page AnalysisGoogle Front Page Analysis
  • Bing Front Page AnalysisBing Front Page Analysis
  • Content ScheduleContent Schedule
  • * Content Delivery* Content Delivery
  • Media IncludedMedia Included
  • ** In-Person Review** In-Person Review
  • ** Phone Review** Phone Review
  • Online ReportsOnline Reports
  • Additional FeaturesAdditional Features
  • Social Media ManagementSocial Media Management
  • Search Engine OptimizationSearch Engine Optimization

  • Bronze

  • Upfront Price$299
  • Monthly Price$299
  • Local Account Executiveyes
  • 24/7 Support Phone Numberyes
  • Industry Data Analysisyes
  • Keyphrase Targeting1 phrase
  • Longtail Targetingyes
  • Client Website Analysisyes
  • Competitors' Website Analysisno
  • Google Front Page Analysis1 phrase
  • Bing Front Page Analysisno
  • Content ScheduleWeekly
  • * Content DeliveryCMS / Online
  • Media Includedno
  • ** In-Person ReviewMonthly
  • ** Phone ReviewWeekly
  • Online Reportsyes
  • Additional Featuresyes
  • Social Media ManagementAdd-on
  • Search Engine OptimizationAdd-on

  • Silver

  • Upfront Price$599
  • Monthly Price$599
  • Local Account Executiveyes
  • 24/7 Support Phone Numberyes
  • Industry Data Analysisyes
  • Keyphrase Targeting2 phrases
  • Longtail Targetingyes
  • Client Website Analysisyes
  • Competitors' Website Analysisno
  • Google Front Page Analysis2 phrases
  • Bing Front Page Analysisno
  • Content Schedule2 / Week
  • * Content DeliveryCMS / Online
  • Media IncludedStock
  • ** In-Person ReviewMonthly
  • ** Phone ReviewWeekly
  • Online Reportsyes
  • Additional Featuresyes
  • Social Media ManagementAdd-on
  • Search Engine OptimizationAdd-on

  • Gold

  • Upfront Price$999
  • Monthly Price$999
  • Local Account Executiveyes
  • 24/7 Support Phone Numberyes
  • Industry Data Analysisyes
  • Keyphrase Targeting5 phrases
  • Longtail Targetingyes
  • Client Website Analysisyes
  • Competitors' Website Analysisyes
  • Google Front Page Analysis5 phrases
  • Bing Front Page Analysis5 phrases
  • Content Schedule5 / Week
  • * Content DeliveryCMS / Online
  • Media IncludedCustom
  • ** In-Person ReviewMonthly
  • ** Phone ReviewWeekly
  • Online Reportsyes
  • Additional Featuresyes
  • Social Media ManagementAdd-on
  • Search Engine OptimizationAdd-on

* Clients with Content Management System-enabled websites can have internet-ready content automatically published by the Argon Marketing team. Clients with more basic websites receive internet-ready content through our online system and are responsible for self-publishing.

** Busy business owners who prefer to skip in-person or phone meetings can review all website copywriting reports through our online system and receive support through email. We can also arrange meetings through Skype or Google Hangouts as requested.

How Do We Measure Results

Prior to implementing any website copywriting agreement, Argon Marketing works with you to collect basic data from your web properties according to pre-defined industry metrics. This data is used to create a baseline of online performance prior to the addition of new content.

Search engines take several weeks to understand how website visitors find and interact with new content on your website. Between 6-8 weeks following the implementation of a new content strategy, you should be able to see an increase in your website metrics.

By the third month of a new content strategy your business should see a visible change in sales from your online channel. With the proper online and offline analytics tools, you should be able to trace the increase in revenue to the generation of new content.

Contact Us

The staff of Argon Marketing is standing by to help you with your website copywriting. To get started please call us at 808-725-9389, visit our contact page, or use the form below.